In The 2015 Copa América, a national regulation took the joy out of the stadiums: the Chilean fan´s most favorite item, their "Bombo" (drum).
So Entel, the most important TelCo in Chile, took action to made the dream possible creating a radio station called "Radio Bombo", a live broadcasting to connect all the chilean fans trough the "Bombo" sound, so they could sing all togheter.
The results: Chile won the cup.
General Creative Director: Patricio del Sante, Carlos Muller
Copywriter: Zacarias Kesselman
Art Director: Agustin Speroni
Production Company: 10:10