Oxford Fitness was suffering a decrease on treadmill´s sales.
How we could take off outside the closet all the treadmills hidden in the darkest places of the houses?
Making the problem visible: building a giant one (who actually works).
Client: Oxford Fitness
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Agency: 10:10
General Creative Director: Patricio del Sante, Carlos Muller
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Copywriter: Zacarias Kesselman
Art Director: Agustin Speroni
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Production Company: 10:10
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June 2014